Amazon is including six months of free on-line entry to The Washington Publish for members of its $99 annual Prime membership program.

Bezos said he’d like to use what he’s learned building Amazon to improve the Washington Post’s digital footprint.

Following the initial trial period, Prime members will be able to continue their Post digital subscriptions for $3.99 per month, 60% off the regular price.

Amazon founder and CEO Jeff Bezos purchased the newspaper in 2013 for $250 million.

But it surely’s a notable evolution for the Amazon Prime membership, which now features a main newspaper subscription perk, along with a Netflix-type video catalogue, advert-free music-streaming, and speedy supply on tens of millions of products.

Amazon has been generous with its Prime subscriptions, even going so far as to bundling Prime with the Fire phone in hopes of encouraging consumers to buy into the company’s largest “flop” yet.

The eCommerce giant has partnered with Frontier Communications to offer a free one-year Prime membership to customers who order new high-speed Internet service from Frontier.

With the new subscription freebie, the Seattle-based company might be seeing a boost in the number of its Prime members worldwide. “With this special offer, Prime members can see firsthand why more than 50 million people monthly choose The Washington Post as their source for news”.

“Prospects love the comfort of getting objects delivered proper to their doorways in underneath an hour”, mentionedStephenie Landry, director of Amazon’s Prime Now service.