Yesterday, Facebook announced AutoPlay Video Ads for more Apps. It implies that Facebook is apparently trying to give its advertising revenue a big boost, particularly at a time when videos are becoming a lucrative online ad format.
Facebook announced AutoPlay Video Ads for more Apps which will help advertisers
According to a report by TechCrunch, these new ad formats will include auto-play video along with its multi-image Carousel Ads giving deeper looks at a product, Dynamic Product Ads that will retarget users with products they have considered buying somewhere else on the internet and more traditional interstitial Click to Play Video Ads. Facebook announced AutoPlay Video Ads for more Apps, but these flashy ads may be annoying for some users. However, the best thing about these ads is they are well-targeted and run properly.
The social media giant said that the auto-playing native video ads which are presently found on the social network will now be made available to partner publishers, and also inside other apps. Facebook’s Dynamic Product Ads are similar to Google’s Product Listing Ads and these ads let advertisers display customizable advertisements to users based on their past browsing history.
For instance, if a user has shown a preference for a specific store or designer, it will feature more items of the same company for that user.
Facebook announced AutoPlay Video Ads for more Apps and said that it will change its algorithm in hopes of serving advertisements to users who are more likely to make a final purchase and not just click on an ad. According to the social media giant, these changes in algorithm might have a negative effect on CTR (click-through rates), but those clicks will be more valuable to advertisers than before.