Google and Adobe have collaborated to bring a new feature to its Chrome desktop to reduce the Chrome’s battery utilization by eliminating the unnecessary Flash content which used to play automatically earlier. This feature will help cut down the battery usage for those who are doing some heavy browsing on laptops. Here’s how Google reported it:
“When you’re on a webpage that runs Flash, we’ll intelligently pause the content that isn’t central to the web page, while keeping the central content playing without interruption. If we accidentally pause something you were interested in, you can just click it to resume playback. This update significantly reduces power consumption, allowing you to surf the web longer before having to hunt for a power outlet.”
In Chrome Beta for the desktop, this feature is enabled by default now. But soon, Google will be rolling it out to everyone else on Chrome desktop by September. If we want to enable this feature manually, we have to go into Chrome settings and then select detect and run important plug-in content.
Google Chrome which has a reputation for draining our battery fast relative to other browsers could be helped by these updates. Tommy Lee, a power conservationist and software engineer at Google, told that this feature is aimed at allowing users to surf the web for long duration before they have to search for a power outlet.
This is good news for users, but it is also a bad news for advertisers who completely depended on flash advertisements. But it’s not finished for them because Google’s Ad Words service will soon allow advertisers to convert existing and upcoming flash campaigns into HTML5.
Mobile advertising efforts will also be helped by this new feature since none of the leading mobile platforms feature native support for Flash, so any advertisements made in Flash will be blocked from a growing percentage of web traffic. On the other hand HTML5 advertisements will run across devices.