HBO deals with Verizon to offer its standalone streaming service, HBO Now for Verizon broadband customers who don’t have a cable TV subscription.
Yesterday, the companies announced HBO Now for Verizon broadband customers; current broadband customers both on FiOS or high speed internet will be able to use the service free for 30 days. After the free trial is over, HBO Now will cost $14.99 per month.
Jeff Dallesandro, Senior Vice President of HBO’s worldwide digital distribution and business development, said:
“This agreement with Verizon represents the commitment our companies share to respond to changing consumer behaviour through innovation, bringing audiences the best in entertainment the way they want it. We’re excited to evolve our partnership with Verizon and bring HBO programming to a new generation of broadband-only customers.”
HBO Now will soon be launched for Verizon’s upcoming mobile video service Go90, which will include full episodes of various TV shows from selected networks along with music videos and other content.
Ben Grad, Verizon’s Executive Director of content strategy and acquisition, talked about HBO Now for Verizon broadband customers and said:
“Our customers want choice in accessing premium content when and where they choose, on a variety of devices. HBO NOW brings compelling content and choice to Verizon broadband customers today – and exciting possibilities for HBO content within Verizon’s pending mobile video service.”
HBO Now was launched in April and is currently available on Android smartphones and tabs, Apple TV and other Apple devices, Amazon Fire tabs and on Optimum Online for customers in New York and Connecticut, New Jersey.
Later this summer, it is scheduled to be launched on Amazon Fire TV, Android TV and Fire TV stick and Google Chromecast. HBO Now for Verizon broadband customers is available now.