Social Media can be confusing and at times tricky. Here are some solutions to some of peoples biggest problems with social media.

Social media is one of the most popular marketing platforms that small business owners use to market and promote their products and services. It is also one of the best SEO tactics today to enhance the visibility of the business website on well-established search engines such as Google, Yahoo, and Bing.

However, most small business owners still think that social media marketing is easy – simply sharing your posts on social media sites such as Facebook and Twitter will do. That is NOT TRUE! In fact, social media marketing can be as difficult as building a business. Business owners will, and have to, face a number of issues with social media; by overcoming these problems can they ‘truly’ achieve their goals in online marketing.

Social media is popular among small business owners because it is MORE efficient than ‘traditional’ marketing strategies, as it uses wide range of tools and resources that makes most of the marketing processes almost automatic. This positive aspect of social media is also a downfall for many: brands that are on social media are found spending hours talking a lot about their products and services with their customers.

Just like with other things, too much promotion can hurt your business and could ruin your online reputation.

That is the BIGGEST problems with social media today.

But this problem can be solved by promoting products and services through limited social media profiles only, instead of ‘X’ number of social sites.

Related article: 10 Signs You Should Invest In Social Media

Today, traditional marketing has become almost obsolete.

Instead, people prefer to do business with companies referred by their families and friends through social media sites. So, if you want to promote your products and services through social media channels like Facebook, Twitter, Google+, and many others, you should first learn how to build trust with your customers.

You do this by “communicating” with them, not by posting slogans and banners about your companies.

Since social media marketing (SMM) is all about finding people (potential customers) and making connections, it takes a lot of effort at first but has a far better return on investments (ROI) to other marketing methods.

When you want to improve things like communications, you start looking at the ones who are doing a lot of mouth-to-mouth publicity. So, you see, there is lot more in social media than just using this technology.

To solve this issue, you need to create a social network and start building new customers.

But large organizations often face another hurdle: preventing the war between different groups.

Internal group wars create many problems and it takes a lot of time to solve those conflicts, but it also helps build a better relationships. Big companies should avoid using their social channels to communicate with their staffs.

If you are using social sites to communicating with your staffs, you are using it the wrong way. Instead of communicating with employees and internal people, businesses should focus on building connections with their customers.

Related article: 14 Common Misconceptions about Social Media

In large companies, employees do NOT know what other people do and work on. Many things are hidden about projects until they are completed. In order to solve this problem, business should let employees list different projects and invite each other for project completion and keep things transparent among team members.

Similarly, companies must also allow customers to join their team and subscribe to their newsletter and other updates. It is also highly suggested that companies use social media channels to share information as well as to collaborate with their team members to perform it efficiently.

Due to lack of time, most companies fail to fully utilize their resources. Many things go untapped although they have tons of knowledge and talent, and they miss opportunities. In order to solve this problem, companies should keep track of their progress – from the start until the end of the project development process.

Other biggest problems are using ineffective marketing strategies, publishing low quality content, having low marketing budget for promotion, and using unresponsive sites that does not reach across audience using mobile devices.

Social media marketing is ‘circular’ – what you see or do at the beginning is often felt or seen at the end. And the biggest problem with social media is that it never ends and you have to work on it on a consistent basis. That means working on your social media strategy on a regular basis, staying up to date with the latest social media trends, and knowing how to use social media tools effectively.