Instagram’s advertisement business is growing quickly thanks to a boost of new technology from Facebook. Starting in June, this popular photo sharing app with more than 300 million users is opening up to conceivably a large number of advertisers with more advertisement styles and advanced targeting tools initially sharpened by its parent organization.
Now, Instagram will let advertisers link to app stores or external website buttons such as install now, shop now, learn more and sign up which was not possible earlier. As of now, it works closely with only a handful of brands like Ben & Jerry’s, Levi’s and Banana Republic. Ads can only be targeted by age, sex or location.
Instagram’s global head of business and brand development James Quarles said that they have profited incredibly from being part of Facebook. He also said that it would have taken them years to build this tech stack by themselves. So, they were fortunate to be able to take select pieces of Facebook’s tech stack. He also added that making advertisements more significant and delivering them to the right target is the next stage of development.
The move to widen and hone the advertisement platform is a significant one for the well known photo sharing app with millions of users daily which can be turned into potential customers. It has precisely permitted promoting on its stage beginning eighteen months back. Instagram was acquired by Facebook for $1 billion in 2012.
“It’s not enough to just inspire; you want people to be able to take action,” said Jason Stein, CEO of Laundry Service, which works with brands like Amazon, Beats by Dre and Jordan on Instagram marketing campaigns. “I can’t tell you how many people are saying on big brands’ posts, ‘How do I buy this?’ There is a demand that people want to take action.”