Investigation on Top Level “.sucks” Domain Name
There is a global authority that makes a decision which address is allowed and which is not. The Internet Corporation for Assigned Names and Numbers (Icann) is concerned about the name “.sucks”. Vox Populi secured the rights to sell the name and the The Internet Corporation for Assigned Names and Numbers (Icann) has asked the Canadian and US trade authorities to investigate the matter. The company says that they are not doing anything illegal; it’s a demand and price issue.
The last part of the address is usually “.com” “.org” “.net” this also known as the domain. There was a relaxation in the rules from The Internet Corporation for Assigned Names and Number (Icann) and latest is “.sucks”.
Companies use different domains to avoid confusion and gain uniqueness, this is also used to stop others to buy and post negative content.
Many companies and celebrities buy their brand or name with various gTLDs, to avoid any confusion with their official website addresses or to stop others buying them and posting negative content.
Google and Microsoft has already bought “.sucks” and rumors are there about actor Kevin Spacey also buying “.sucks” this is also known as “defensive registering”
The Internet Corporation for Assigned Names and Number (Icann) is concerned because they are charging a $2000 premium for anyone who wants to register the .sucks address early before the address goes to sale to the public.
Amazingly, at one point they were thinking of $25000 but they are charging as much as they can legally.