MasterCard is one of the biggest company providing credit and debit cards and is operating in more than 200 countries worldwide. To prevent fraudulent purchases online, MasterCard has come up with an idea that you will love, now MasterCard app will let you pay with a selfie, isn’t that cool.
Ajay Bhalla, President of DataCash at MasterCard said “The new generation, which is into selfies … I think they’ll find it cool. They’ll embrace it.”
How will users use the MasterCard App to pay with a Selfie?
MasterCard will initially be testing the selfie payment system with around 500 customers who will be using the MasterCard app on their phone. Users will firstly have to download MasterCard app from their respective app store and while making purchases they can either scan their fingerprints or take a selfie.
To add security to the new facial recognition system, users will have to blink while taking a selfie. In this way, if anyone is just holding a photo of the user he or she will not be able to trick the app. The selfie security technology would stand in the place of the SecureCode. MasterCard will not receive an actual selfie rather it will receive the digital translation of the photo. The facial recognition system will then create a series of 0s and 1s that will be transmitted securely to MasterCard over the Internet.
Founder of My Fab Finance, Tonya Rapley applauded the MasterCard app to let users pay with a selfie and said “The security breaches of last year were and continue to be a concern for consumers. We work hard for our money and we want to feel like it is protected.”
There’s no word on when the MasterCard app will let you pay with a selfie, but the company said that soon they will be rolling out the new facial recognition system. Ajay Bhalla also said that the selfie payments are just the starting of new innovations and a new voice recognition payment system is under process and will be launched in the future.