Paris Hilton might not have a particularly impressive set of credentials from which to base her celebrity status, but there’s no doubt she’s an international icon to many.
Firstly the granddaughter of hotel mogul Conrad Hilton and secondly a socialite-turned-TV-personality-turned-DJ, Hilton has managed to prove her strengths in a range of industries.
A Woman with many Talents
Indeed, aside from appearing on TV and spinning the decks in various nightclubs, Hilton has also released a music single and has a book, Confessions of an Heiress, which made it onto the New York Times bestseller list.
While this willingness to flit from venture to venture may not be the sign of a seasoned business brain, Hilton has certainly got the entrepreneurial spirit and that’s stood her in good stead over the last few years.
Naturally, once her family fortune passes into her coffers she’ll never need to work again, but that hasn’t stopped the heiress building an empire of her own and her latest venture appears to be yet another notch on her résumé.
Hilton Getting into Gaming
Following in the footsteps of some major celebrities who’ve crossed over into the gaming world in recent years, Hilton is now vying to become the boss of bgo Casino. Although her application is figurative rather than literal, her partnership with the iGaming operator will see her pitted alongside Hollywood star, Verne Troyer.
Already a member of the bgo team, Troyer will work with Hilton on a series of projects designed to create a sense of rivalry and affiliation among bgo’s new and existing customers. Naturally, as well as boosting her public profile, Hilton’s move into the iGaming world could be one that could open yet more business doors.
Online casino companies and software developers are renowned for taking pop culture icons and turning them into jackpot-filled games. Indeed, log into bgo, Titan or Betfair and you’ll find a myriad of comic, movie and celebrity-themed slots. From Batman and Iron Man, to the Big Bang Theory and Doctor Who, the only slots world is filled with culturally inspired titles.
From Socialite to Slots and Beyond
Although there is yet to be talk of a Paris Hilton jackpot slot, the socialite’s recent affiliation with bgo Casino could easily facilitate such a venture. Pink frills, quirky sayings and the keys to the Hilton Hotel fortune could easily become slot symbols and make the game a hit with gamers around the world.
While Hilton’s sister, Nicky, is busy spending her married life with James Rothschild (another heir to a family fortune), Paris is out creating new business opportunities. Seemingly adept at turning her hand to anything, Paris Hilton might not be the brightest businesswoman in the world, but she’s certainly prolific.
The latest news that she’s now part of bgo Casino’s “Who’s the Bigger Boss?” campaign is yet more proof that Miss Hilton is, at the very least, not content to simply rest on her family’s fortune for the next 30 years.