Dyson Forays Into Beauty Arena With Its Supersonic Hairdryer

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Finally, Dyson expands beyond fans, heaters, and vacuums with its Supersonic Hairdryer. And this hairdryer has all the hallmarks of a Dyson – it’s circular, smooth and metallic with a splash of colors.

Supersonic Hairdryer has all the hallmarks of a Dyson - it's circular, smooth and metallic with a splash of color.
Supersonic Hairdryer has all the hallmarks of a Dyson – it’s circular, smooth and metallic with a splash of color.

As you’ve expected, Dyson’s first hair dryer is a premium product. It comes in premium finishes: white and silver, iron and fuchsia and nickel and silver. The nickel and silver combo is for the pro version, which comes with a special wide nozzle.

How is Dyson’s Supersonic hairdryer different from your humble hairdryer?

Your normal hairdryer can cause extreme heat damage to your gorgeous hair. But Supersonic solves this issue.

As three magnetically-connecting attachments – a concentrator for a “blade” of air, smoothing nozzle for a wider airflow, and diffuser for defrizzing, have the ability to adjust the output for different hair styles.

Also, these accessories have a “double skin”, it means, when the inner part gets hot, the outer stays cool.

However, the engineering marvel is inside the dryer – A new V9 digital motor, which is Dyson’s smallest, lightest motor till date.


The company even drafted a team of aero-acoustic engineers (your new career goal) to tinker with the noise of its new product.

What the team did is – It has increased the motors’ blades from 11 to 13, which meant that your biggest blow dryer peeve: noise, is shifted beyond audible for humans.

Most hairdryers have air-generating tech loaded into their heads, but Dyson’s opted to squeeze its own-brand motor into the stalk instead, leaving the Supersonic hairdryer’s head free to exist as a big cylinder.

The Supersonic comes with a series of buttons on the rear side of its head. With the mechanical keys, you can choose between 4 heat settings and 3 airflow settings. There’s also a button for a shot of cold air too if you want to lock your styled ‘do in place.

Now the eternal question – How much will this quirky bedroom accessory cost you?

Supersonic has a new V9 digital motor, which is Dyson's smallest and lightest motor.
Supersonic has a new V9 digital motor, which is Dyson’s smallest and lightest motor.

The Dyson Supersonic hairdryer is priced at $400 (quite expensive) because even salon-level hairdryers hover around $300 mark. It’ll go on sale in this fall and will only be available through Dyson or Sephora.

Well, if Dyson has its way, the hum of hair dryers at your local salon might get a bit lower.

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