The new Facebook logo has been unveiled, but you may not notice the difference because there are only some minor changes made to it. Facebook has changed out the logo for the first time since the company launched in 2005.
Yesterday, Christophe Tauziet, Facebook’s Product Designer, unveiled the new Facebook logo on Twitter. The logo has been designed by Eric Olson, a famous typeface designer (whose typeface Klavika was used in the original wordmark) in collaboration with the Facebook’s in-house designing team. However, the Facebook’s new logo doesn’t seem to have rolled out everywhere as of now. We still see the original Facebook logo on login and logout page.
Josh Higgins, Facebook’s Creative Director said in a statement “Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable.”
Say hello to the new Facebook logo pic.twitter.com/ofoFm4JQmK
— Christophe Tauziet (@ChrisTauziet) June 30, 2015
What are the changes noticed in the new Facebook logo?
The new Facebook logo comes with minor changes, and the font remains almost the same as the previous one. The difference between older and new logo can be noticed when the two logos are seen overlaid on each other. The overall size of the new Facebook logo has shrunk slightly and the letters are also slightly thinner than before. The gaps inside the letters a, e, b, and o have also been made more circular. Moreover, the letter ‘a’ has been changed completely in the Facebook’s new logo.The most important letter “f” which makes up Facebook’s favicon remains the same.
The new Facebook logo will be more readable on small screens than its previous version. As Facebook is accessed mostly by smartphone users and with the entry of wearables in the market, this is a necessary rebrand for the company which will enable a consistent brand approach across the full range of mobile devices.