6 Impactful Lead Generation Tactics That Simply Work
Lead generation should be an essential part of your overall marketing strategy, and it should be a multi-channel one. From landing pages to online forums like Quora, there a number of lead generation tactics that work.
According to research by Ascend2, the top five lead generation tactics are:
- 48 percent email marketing
- 44 percent landing pages
- 43 percent content marketing
- 37 percent SEO
- 26 percent social media marketing
We’ll cover a few of these, as well as discuss a few others, helping you make the most of your lead generation efforts. Let’s dive in!
- Social Media Polls and Quizzes
Polls and quizzes are useful when it comes to lead generation. They ask questions that your target audience wants answers to. Polls and quizzes are also great for increasing engagement.
You have most likely seen a few polls and quizzes on your favorite social media channels. They can be implemented into your social media marketing campaigns and trigger a large number of leads.
For instance, if your business offers a B2B sales solution, you can post a poll asking your target audience what the biggest B2B sales obstacle is. Polls and quizzes are also useful for compiling industry data for future business development.
- Launch a Timely Contest
Everyone loves online contests, especially if they have an enticing reward attached. The reward could be an Amazon gift card, or you can give away one of your products or services for free.
How does it work? When a user lands on the contest page, they will be prompted to enter their email to participate. Most users will be more than willingly to opt-in to have a shot at the contest prize.
You can add multiple touch points for your contest by serving it up on social media, a contest specific landing page, and in an email marketing campaign. This allows you to capitalize on the 48 percent effectiveness of email marketing pointed out in the Ascend2 research.
- Leverage Your Email Signature
Think about all those emails you send. Put those emails to use for lead generation by adding timely lead gen marketing messages. For example, you can insert a white paper link that leads potential customers on the evaluation journey for your products or services.
You can also keep your email signature lead gen more general by inserting an opt-in Call To Action (CTA) button for your website’s blog or email list. The catch is that the content you lead people on from your email signature needs to be stellar.
- Craft Powerful Landing Pages
Did you just bring a new product to market? How about a new service launch? To generate quality leads for your new products and services, create product and service specific landing pages. Here’s a great tutorial on how to get started with a WordPress theme.
For instance, you can easily develop landing pages for WordPress that serve up in-depth information potential customers find useful, engaging, and take a cold lead to a hot one.
How can you catalyze lead generation with landing pages? Video content! Video content is a valuable asset in the lead gen space. Instead of adding the usual product or service text to your landing page, make it highly engaging with video.
- Make Connections via Social Groups
You have probably done research on your target audience. You know what they are interested in and where they spend their time online. One way to capitalize on this research is to join those groups and open up meaningful discussions with your audience.
Look at what questions users are asking. Review past comments. Then think about how you can discuss topics with the group without being spammy. Once you have a bit of trust and rapport with the social media groups, you can offer helpful products or services your company provides.
- Don’t Overlook SlideShare
SlideShare is often an afterthought for businesses when it comes to lead generation. However, it should be used to catalyze your lead gen strategy. In fact, there are over 80 million SlideShare users to date, according to DMR research.
Interestingly, only 17 percent of B2B businesses use SlideShare for introducing new products to the market. There is a lot of opportunity for lead generation with this platform. It is essentially an outlet to deliver content to your audience in an easy to digest way.
Wrapping Up . . .
The above lead generation tactics are just the tip of the iceberg. There are a lot more ways to net and nurture leads. The most important factor is to weave in your lead gen tactics with a powerful marketing strategy. What lead generation tactics work for you? We want to hear about them.