The desktop version of Safari has always been pre-installed with ad-blocking software. Now to add to the online publishers’ woes, Apple iOS 9 to come with Ad Blocking feature. Earlier this month, Adobe and PageFair report gave some alarming figures for online content publishers. Apple iOS 9 to come with

Nearly 200 million people use tools that block ads on sites around the world, according to a report published by PageFair and Adobe. The number of people using ad blocking tools has increased by 41 % in comparison to 2014 and amounts to 6% of the global internet population. The