Ad blocking software has become one of the major problems in the online publishing and advertising industries. The use of software tools that detect ads on the website and then block them from users’ view are becoming popular as users don’t like their data being collected. Also, if there are

Nearly 200 million people use tools that block ads on sites around the world, according to a report published by PageFair and Adobe. The number of people using ad blocking tools has increased by 41 % in comparison to 2014 and amounts to 6% of the global internet population. The