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5 Tools Everyone in the SEO Industry Should Be Using

Search engine optimization (SEO) is something you need to do in order to help people find your business online. To help you achieve maximum results from SEO efforts, we have five incredible tools (free) for you to use. These tools are not only free, but are also easy to setup and use, even for beginners.

So, let us get our SEO tools out for you!

Related article: SEO Best Practices for 2015

5 Tools Everyone in the SEO Industry Should Be Using:

  1. Google Analytics: –

Google Analytics is probably one of the best free SEO tools available for you to measure the success of your inbound marketing efforts. Using it, you can quickly view the volume of traffic to your site, track where they are coming from and where they are going, and figure out why and how your visitors are visiting your site over any given amount of time.

  1. Google PageSpeed Insights: –

According to one claim, “40% of your website visitors will NOT wait more than 3 seconds,” meaning if your website has not loaded within those 3 seconds, almost half of those people on your site will give up and go somewhere else

Page Speed Insights is a free web page analysis service that offers guidelines on how to increase the performance of your pages. To use Google PageSpeed Insight, you do need to sign up for their service, or provide an email address. You can use their service directly by entering a page URL you would like to check.

  1. Google Webmaster Tool: –

A free SEO tool provided by Google that helps you understand what is happening with your website. This way, you will make decisions based on real data, instead of jumping in blindly.

First, you add your website, and then verify that you actually own the website. Once you have done that, you will start seeing data on your website. The Webmaster tool dashboard displays you an overview of every important data about your website, including what keywords you are ranking for, how much traffic you are getting, where your traffic is coming from and going to.

In addition, you will see if “Google Bot” is having crawl errors while going through your website, number of pages Google has indexed, and the number of sites linking to yours – which can help a lot to optimize your web pages to enhance conversion ratios.

  1. Google Keyword Planner Tool: –

If you are starting an online business, you want to drive highest number of traffic to your business-landing page. The best and free way to get ‘targeted’ traffic is from SEO. To drive traffic through search engines, you have to do on-page SEO very well.

On-page SEO is the process of optimizing your web pages for search engines by inserting keyword or keyword phrases that people type when they search for similar products and services like yours. That means, you need to find keywords relevant to your industry and insert them into your landing pages, blog posts, guides, and article just to make it relevant to your audience, rise higher in search engines, and bring a flood of ‘targeted’ traffic to your site.

Related article: 10 Quick Tips About Facebook

  1. Google News: –

This is another free SEO tool offered by Google. Though it is not a direct tool, it does offers information that can be as valuable as any other tools listed above. The best way to reach the top 10 position on Google and stay there for a long time is to keep up to date with the important changes in the tech world that could affect the way search engines index websites. You can also sign up for Google Alerts to receive weekly or daily email alerts on any topic that interests you.


That is all – 5 tools in the SEO Industry Should Be using – from keyword research to on-page optimization and content creation. They are all free, easy to set up and use, even for beginners. While Google’s attitude towards online marketers in recent days is increasingly unfair, there are still plenty we can do with these useful free SEO toolkit.

Over to you: What are you favorite Google tools? Why did you use them and what benefits did you receive? Did we skip listing any import

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